Will the end of hard drives come soon? I think you won’t be able to buy a new one in 2027
With the impending launch of PLC and the focus of HDD makers on hyperscalers, consumers will be left out
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A recent interview with Shawn Rosemarin, VP R&D (Customer Engineering unit) at Pure Storage, raised eyebrows recently after he predictedno more hard drives will be sold after 2028(so from 2029 onwards).
The rising cost of electricity will likely be the last nail in the coffin ofhard disk driveproliferation in hyperscalers although the impending arrival of PLC (penta-level cell) technology and the absurdly low Terabyte price forSSDcould play a role there.
Because just in case you were wondering, it’s all about enterprise customers, not end users and consumers like you and me.
Totally pure?
Pure Storage, of course, has a vested interest in moving and encouraging everyone to move beyond hard disk drives as it sells AFA (All Flash Array) storage, equipped with its own proprietary SSD called DFM (for Direct Flash Array).
Itplans to introduce 300TB models by 2026and I wouldn’t bet against a 600TB model coming by 2029. Over the past few years, observers may have noticed a trend; economies of scale means that it is hyperscalers - not the consumer market - that’s driving innovation in hard drives. That would explain why 2.5-inch hard drives have been stuck at 5TB for, well, seven years now while their 3.5-inch brethren have reached30TB.
And asI noted in this article, the portable hard drives, the smaller ones (notexternal hard driveswhich use larger models), coulddisappear as early as next yearas the average price of large internal SSDs continues to fall with no end in sight. Currently thecheapest 2TB SSD costs around $30 per TBcompared to $25 for a 2TB portable HDD.
Consumers left lingering
Innovation in consumer hard drives has already stalled: Toshiba, one of the big three, doesn’t sell to customers whileSeagate’s largestBarracuda drive, an 8TB model, was launched in 2017 (ed: Seagate launched the Firecuda, an 8TB hard drive for gamers, in 2022 but it’s likely a slightly modified version).
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As for Western Digital, capacity also stalled at 8TB for its consumer range (Blue, launched in 2021) although it has a thriving WD_Black gaming hard drive. So once, an 8TB SSD reaches $100 that will be the end of traditional consumer hard drives.
Indeed, should you want higher capacities, one needs to buy from enterprise, prosumer or business range for larger capacities but even that won’t last (Exos, UltraStar .
In an exclusive interview with TR Pro,Western Digital’s SVP of HDD Product Management, Ravi Pendekanti, bluntly told me that the reason why we still can’t buy 26TB hard drives (in that case the 26TB UltraSMR HDDs) is because these are host-managed drives that are not drop-in replacements for CMR HDDs.
They require host software and stack modification with sequentialized data streams and error handling for random writes. In other words, the higher the capacities, the more enterprise-ready technologies will be added in the future that will make it expensive and complicated for users in the consumer world to adopt. SAS drives or NVMe HDDs anyone?
Where does that leave the big three?
Seagate and Western Digital have long hedged their bets as the writing was on the wall for hard disk drives. Seagate already sells SSDs and Western Digital is a major player thanks to its acquisition of Sandisk and its partnership with Kioxia. Toshiba, on the other hand, has been quite coy about its SSD plans if any.
There will always be some demand for large capacity hard drives for a niche market for prosumers (primarily NAS) and this will likely be serviced for the foreseeable future by hard drive recyclers likeMaxDigitalDataorWater Pantherthat refurbished hard disk drives from hyperscalers but offer full warranty and a cheaper price tag.
There’s enough hard drives indata centersacross the world for this ecosystem to thrive for the foreseeable future until hyperscalers decide to move on to something else, be itDNA, SSD or something else.
Désiré has been musing and writing about technology during a career spanning four decades. He dabbled inwebsite buildersandweb hostingwhen DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.
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