This startup wants to use generative AI to write your marketing copy
AI has finally caught up with the marketing and PR industry
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Typeface, a generative AI startup, has received financial backing to make its dream ofAI-written contenttailored to a company’s voice a reality.
PerTechCrunch, the company, founded by formerAdobeCTO Abhay Parasnis, has secured $65 million in venture equity from four major companies, includingGoogleVentures and M12,Microsoft’s venture fund.
As with recent consumer-friendly AI developments likeBing’s integration of OpenAI’s ChatGPTthe idea is that users can enter in a rough prompt for a piece of content. The core difference is that, whileChatGPTwill often run out ofsteamwithin a paragraph or two, Typeface will return an entire piece with appropriate images placed around it.
AI comes to PR
“We provide a generative AI application that empowers businesses to develop personalized content,” said Parasnis. “CEOs, CMOs, heads of digital and VPs and directors of creative are all expressing a growing demand for combining generative AI platforms with hyper-affinitized AI content to enhance the future of content workflows.”
Parasnis claims that the company has customers across the marketing, advertising, sales, HR and customer support industries.
Meanwhile TechCrunch notes that agencies working with Heinz, Martini & Rossi and Patrón have, in the last few months, launched ad content containing imagery generated with text-to-image systems such asMidjourneyandOpenAI’sDALL·E. Even Nestlé has turned to enslaving computersinstead of children.
Companies everywhere are looking to make AI do their bidding to produce text, image, and video content, and even to do theiremail marketing.
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A recentreportby enterprise data insights company Statista suggests that 87% of businesses currently adopting AI are using, or considering using, AI to power their email marketing andnewsletters.
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PR companies becoming interested in AI writers (and using nonsensical buzzwords to justify it) was inevitable - why bother paying or dealing with pesky human copywriters, when a robot can do it for you? Underpay that too, while you’re at it.
Should you also wish to contribute to the fall of civilization, Typeface currently has anopen waitlist, albeit with no set launch date.
Luke Hughes holds the role of Staff Writer at TechRadar Pro, producing news, features and deals content across topics ranging from computing to cloud services, cybersecurity, data privacy and business software.
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