This little-known outfit sells a 98-inch screen with a laser pointer for just a shocking $2,700

You won’t find anything cheaper anywhere – how does Evvoli do it?

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98-inch screens are the next big thing when it comes to display, and it is refreshing and surprising to see that one tiny Dubai-based company is looking to make a splash with its offering – that also doubles as anAndroid TV– for about a third of what other rival displays cost, especially when compared todigital signageandlarge format displays.

Evvoli, owned by Masa FZE, sells its flagship display, the98EV600MA, for just under 10,000 Emirati Dirham – about $2,700 / £2,300 / AU$4,100, excluding sales tax. No one has yet reviewed it, but from the spec sheet alone, one can gather that it is a reasonably capable model, regardless of whether you want to use it for entertainment or business.

Cut-price

In comparison,Samsung’s 98-inch commercial4KUHD display (QB98T-B) retails for$8,125(£8,999 / AU$14,499) while LG’s digital signage equivalent, the 98-inch 98UH5F-H/EU, comes in at$9,123(£10,700 / AU$16,750) and Nec’s MultiSync C981Q commands a cool$8,665(£9,885 / AU$20,000).

Now digital signage displays and interactive panels usually have features that justify the heftier price tag: temperature sensors, sleekier designs, management platforms, longer warranties, legacy connectors, support for business ecosystems (e.g. Crestron, Cisco) and even, in some cases, the ability to plug-inRaspberry Pimodules.

But for businesses who cannot justify such high acquisition costs, a traditional TV may be a reasonable alternative.

A TV with a laser remote

Back to the 98EV600MA, it hasGoogleAssistant built-in with Google TV as default platform.

As a 4K UHD model, its native, standard resolution is 3840 x 2160 pixels, which translates into a larger dot pitch. It is compatible with Dolby Atmos but lacks a subwoofer; there’s four speakers though delivering a total of 60W. It uses Mini LED technology to deliver up to 450 nits typical brightness and a higher-than-expected 120Hz refresh rate.

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Where it does impress is connectivity: Bluetooth, Wi-Fi 5, SPDIF, two USB ports, three HDMI 2.1 connectors and even an Ethernet port. The presence of potentially noisy fans at the back to cool the components may unsettle some buyers though.

Engineers at Evvoli had the bright idea (pun intended) of bundling a separate sleekApple-esque laser pointer, great for interactive presentations andPowerpointslides. Just remember that this is not aninteractive displayor adigital whiteboard.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled inwebsite buildersandweb hostingwhen DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.

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