New iPhone 15 Pro price rumor has us worried for our wallets
How much are you willing to pay for the best iPhone?
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If one thing has become clear in our reporting of the myriadiPhone 15rumors, it’s thatApple’s next Pro-level iPhones are getting even Pro-er.
Features likeperiscope cameras,super-thin display bezelsandtop-of-the-line chipsetshave all been touted as arriving on theiPhone 15 ProandiPhone 15 Ultra, and the latest intelligence suggests that both phones will be getting price tags to further widen the generational gap between this year’s models.
According to aWeibo sourceand seasoned Apple analyst Jeff Pu, Apple will hike the price of the iPhone 15 Pro to boost the appeal of the cheaper iPhone 15, whose predecessor hasn’t been selling as well as expected.
Given that theiPhone 14 ProandiPhone 14 Pro Maxstart at $999 / £1,099 / AU$1,749 and $1,099 / £1,199 / AU$1,899, respectively, we could conceivably see the iPhone 15 Pro start at $1,099 / £1,199 / AU$1,899, with theiPhone 15 Ultra demanding a base figure as high as $1,299 / £1,429 / AU$2,249.
This isn’t new news, per se – we’ve reported onworrying iPhone 15 Pro price rumors before, and an unusually high rate of inflation in 2023 means iPhone price increases were expected in markets like the US, UK, and Australia.
However, since rumors of price increases first surfaced,Apple has claimed that iPhone fans are willing to pay even more to get the very best iPhonesin 2023, corroborating the validity of those rumors.
“I think people are willing to really stretch to get the best they can afford in that category,” Apple CEOTim Cooksaid in a recent company earnings call, adding that iPhones have now become “integral” to people’s lives.
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The good news is that – for the first time in a while – all three (or four) versions of Apple’s next iPhone look set to boast features that better reflect their respective price tags. The base iPhone 15, for instance, won’t be cheap by any means, but prospective buyers can expect to benefit from previous Pro-level features like a 48MP camera and theDynamic Island.
And while the iPhone 15 Pro and iPhone 15 Ultra might be even more expensive than their respective predecessors, Apple is expected to include more new features on each model than it has done with previous iterations of Pro-level iPhones.
In other words, the gap between theiPhone 15 Pro vs iPhone 14 Prowill be larger than the gap between theiPhone 13 Pro vs iPhone 14 Pro.
It remains to be seen whether consumers will be happy to part ways with more of their hard-earned cash to benefit from whatever those differences turn out to be, but Tim Cook and Apple seem confident in the quality of the products they’ll be unveiling this September.
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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