Apple
Appleis arguably the world’s most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through theiPhone 14, iPad, MacBook Air and Pro, iMac, andApple Watchproduct lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such asSamsungandMicrosoft- one that’s only slowly being closed.
It’s been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEOTim Cooksince 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
I’m a die-hard Apple fan, but even I’ll admit that the Google Pixel 9 Pro is the best-looking phone of the year
ByAxel Metzpublished9 November 24
The Google Pixel 9 Pro is TechRadar’s Phone of the Year, and I think it’s the best-looking phone of the year, too.
The M4 Mac mini has removable, modular storage – and an important SSD upgrade
ByDavid Nieldpublished9 November 24
We’ve made a couple of small but significant discoveries about how Apple has set up storage in the Mac mini.
Black Friday MacBook Pro deals 2024: all the early deals live right now
ByJohn Loefflerlast updated9 November 24
Early Black Friday MacBook Pro deals are rolling out, and I’m hunting down all the best offers to help you find the right MacBook Pro for your needs and budget.
Belkin’s Travel Bag for Vision Pro has pockets and is way cheaper than Apple’s own case
ByJacob Krolpublished9 November 24
It’s half the price with a carrying strap
The best computer 2024
ByJohn Loefflerlast updated8 November 24
Tired of your chunky old desktop? It might be time to get yourself one of the best computers, handpicked by our PC experts.
Black Friday MacBook Air deals 2024: the biggest price cuts on Apple’s thin and light laptop for November
ByMatt Hansonlast updated8 November 24
We’re now in November, so keep this page bookmarked so you don’t miss all the latest MacBook Air Black Friday 2024 deals as they appear.
The iPhone 18 series could include a variable aperture, ‘significantly enhancing’ the camera
ByJames Rogersonpublished8 November 24
The iPhone 18 Pro and Pro Max could be the first iPhones with a variable-aperture camera.
The best MacBook and Macs 2024
ByMatt Hansonlast updated8 November 24
UpdatedWe weigh up the pros and cons of Apple’s best MacBook and Macs, from the Mac mini to the new MacBook Air.
The best all-in-one computer in 2024
ByChristian Guytonlast updated7 November 24
UpdatedIt can be hard to choose the best all-in-one computers in 2024. Fortunately, we’re here to bring you only the top picks.
Best external hard drive for Mac of 2024
BySteve Parislast updated7 November 24
UpdatedWe tested the best external hard drive Mac and these are our top recommendations for Apple Mac and MacBook users.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
