AMD may be embarrassing Nvidia in the mid-range GPU market
AMD might be pulling ahead
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
It seems thatAMDmight have a leg up against its long-standing competitorNvidiain the mid-range graphics card battle, according to the latest reports from the rumor mill.
Both AMD and Nvidia released their mid-range offerings, theAMD RX 7600and the NvidiaRTX 4060 Ti, respectively, around the same time. But according to our own reviews, AMD’s card is a much better value than Nvidia’s, and it seems like sales are reflecting that. Retailer leaks reported byPCGamesNstate that despite both manufacturers supplying roughly the same amount of card stock, the 4060 Ti has sold only 1/10 of its stock, while the RX 7600 may have actually sold out in some locations.
Some choice quotes from these retailers called the RTX 4060 Ti launch “the worst I’ve seen in memory,” and another “We aren’t actually having any trouble moving 7600 stock. 4060 Ti’s a different story…” Also, a report fromWccftechseems to confirm the poor sales of the 4060 Ti from markets that normally do well for PC gaming.
The Q1 earnings reports also confirm that AMD’s gaming revenue nearly matched Nvidia, which is a pretty huge deal considering that Team Green usually sets the pace for sales versus Team Red.
This could be bad for Nvidia
If these rumors are to be trusted, then this should be a warning sign for Nvidia. The fact that AMD, which hasn’t released a card since theAMD Radeon RX 7900 XTlaunched in 2022, seemingly is so thoroughly ahead could bode poorly for its rival’s performance in the mid-range PC gaming graphics card market.
This could be especially bad as PCGamesN also stated that an ad in board partner revealed that Nvidia is “betting hard on the 4060.” If sales are already disappointing for the 4060 Ti, imagine how bad they could be if the vanilla 4060 launches at an MSRP of $299, which is still higher than the RX 7600’s more reasonable price of $269 (about £215 / AU$405).
Thanks to factors like card scarcity in the previous gen due to chip shortages from the global Covid-19 pandemic, a rise in value forcryptocurrencies, and the current cost of living crisis, buyers are looking more for affordability rather than meager gains in power when it comes to replacing older graphics cards.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
That’s why Nvidia needs to step up to the plate and offer the kinds of graphics cards that its market is clearly leaning towards, including a true budget option that could properly undercut AMD.
Named by the CTA as a CES 2023 Media Trailblazer, Allisa is a Computing Staff Writer who covers breaking news and rumors in the computing industry, as well as reviews, hands-on previews, featured articles, and the latest deals and trends. In her spare time you can find her chatting it up on her two podcasts, Megaten Marathon and Combo Chain, as well as playing any JRPGs she can get her hands on.
Watch out, Nvidia - new benchmarks suggest Apple M4 Ultra could beat the mighty RTX 4090
Nvidia’s RTX 5000 series announcement could be closer than you think as reliable leaker suggests reveal is coming soon
Filming with an iPhone? A smart, AI-powered gimbal from Hohem can help
